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Inkpen, A., & Ramaswamy, K. (2005-12-02). Global Strategy in Emerging Markets. In Global Strategy: Creating and Sustaining Advantage across Borders. : Oxford University Press. Retrieved 30 Nov. 2020, from https://oxford.universitypressscholarship.com/view/10.1093/acprof:oso/9780195167207.001.0001/acprof-9780195167207-chapter-8.