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Pollock, N., & Williams, N. (2016-01-01). Who Decides the Shape of Product Markets?. In How Industry Analysts Shape the Digital Future. : Oxford University Press. Retrieved 19 Jan. 2021, from https://oxford.universitypressscholarship.com/view/10.1093/acprof:oso/9780198704928.001.0001/acprof-9780198704928-chapter-7.

Pollock, Neil, and Neil Williams. "Who Decides the Shape of Product Markets?." How Industry Analysts Shape the Digital Future. : Oxford University Press,  March 24, 2016. Oxford Scholarship Online. Date Accessed 19 Jan. 2021 <https://oxford.universitypressscholarship.com/view/10.1093/acprof:oso/9780198704928.001.0001/acprof-9780198704928-chapter-7>.

Pollock, Neil, and Neil Williams. "Who Decides the Shape of Product Markets?" In How Industry Analysts Shape the Digital Future, by Pollock, Neil, and Robin Williams.. Oxford: Oxford University Press, 2016. Oxford Scholarship Online, 2016. doi: 10.1093/acprof:oso/9780198704928.003.0007.

Pollock N, Williams N. Who Decides the Shape of Product Markets?. In: How Industry Analysts Shape the Digital Future. Oxford University Press; 2016. https://oxford.universitypressscholarship.com/view/10.1093/acprof:oso/9780198704928.001.0001/acprof-9780198704928-chapter-7. Accessed January 19, 2021.