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The Press EffectPoliticians, Journalists, and the Stories that Shape the Political World$
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Kathleen Hall Jamieson and Paul Waldman

Print publication date: 2002

Print ISBN-13: 9780195152777

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0195152778.001.0001

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The Press as Shaper of Events

The Press as Shaper of Events

(p.95) Chapter 5 The Press as Shaper of Events
The Press Effect

Kathleen Hall Jamieson (Contributor Webpage)

Paul Waldman

Oxford University Press

In the dispute over Florida's vote in the 2000 election, Al Gore and George W. Bush fought a fierce battle to determine the press frames that would govern the debate. Bush was far more successful, pushing frames including “chaos” and “military ballots” to the forefront. Subsequent analyses reveal that had press coverage been different, Gore could have won Florida and the presidency.

Keywords:   2000 election, George W. Bush, Florida, framing, Al Gore, journalism, military ballots

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