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Competing in the Information AgeAlign in the Sand$
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Jerry N. Luftman

Print publication date: 2003

Print ISBN-13: 9780195159530

Published to Oxford Scholarship Online: January 2005

DOI: 10.1093/0195159535.001.0001

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(p.3) Introduction
Competing in the Information Age

Jerry N. Luftman (Contributor Webpage)

Oxford University Press

This introductory chapter begins with a discussion on the importance of alignment in managing information technology (IT). It argues that organizations must draw “a line” in the sand, and ensure that the process of aligning IT and business is appropriately managed. It identifies six key components to assess an understanding of IT-business alignment. An overview of the chapters in this volume is then presented.

Keywords:   information technology, management, alignment, business, IT

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