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Competing in the Information AgeAlign in the Sand$
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Jerry N. Luftman

Print publication date: 2003

Print ISBN-13: 9780195159530

Published to Oxford Scholarship Online: January 2005

DOI: 10.1093/0195159535.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 26 October 2021

Competing Through Information Privacy

Competing Through Information Privacy

16 Competing Through Information Privacy
Competing in the Information Age

Yolande Chan (Contributor Webpage)

Oxford University Press

This chapter examines how privacy issues affect the contemporary management of information and information systems. It discusses privacy as an IT alignment issue, information privacy strategy, and privacy as competitive advantage. Privacy represents a major challenge for businesses that needs to be addressed in terms of firm strategy and alignment. Privacy as competitive advantage requires that customers value at a minimum, and are willing to pay for, at a maximum, the careful, ethical, treatment of their information.

Keywords:   information privacy, information systems, competitive advantage

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