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Competing in the Information AgeAlign in the Sand$
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Jerry N. Luftman

Print publication date: 2003

Print ISBN-13: 9780195159530

Published to Oxford Scholarship Online: January 2005

DOI: 10.1093/0195159535.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 25 October 2021

Integrating Business and IT Strategy

Integrating Business and IT Strategy

Reframing the Applications Development Portfolio

(p.51) 2 Integrating Business and IT Strategy
Competing in the Information Age

Michael J. Earl

Oxford University Press

Firms need to integrate their business and IT thinking whether or not they choose to integrate their formal business and IT strategies. This chapter presents the T-Portfolio framework that looks for a balance in investments that are competing for today and tomorrow. Put another way, it searches for evidence that IT is both supporting business strategy and shaping it.

Keywords:   IT strategy, business strategy, integration, T-Portfolio, investments

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