Jump to ContentJump to Main Navigation
Beyond Greed and Fear – Understanding Behavioral Finance and the Psychology of Investing - Oxford Scholarship Online
Users without a subscription are not able to see the full content.

Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

Hersh Shefrin


Behavioral finance is the study of how psychology impacts finance. This book represents the first general, comprehensive treatment of the subject. The book explains how psychological phenomena impact the entire field of finance. Readers will learn to recognize the influence of psychology on themselves, on others, and on the financial environment at large. Psychology is the basis for human desires, goals, and motivations. Psychology is also the basis for a wide variety of human errors that stem from perceptual illusions, overconfidence, over‐reliance on rules of thumb, and emotions. Errors and ... More

Keywords: affecting individual investors

Bibliographic Information

Print publication date: 2002 Print ISBN-13: 9780195161212
Published to Oxford Scholarship Online: November 2003 DOI:10.1093/0195161211.001.0001


Affiliations are at time of print publication.

Hersh Shefrin, author
Leavey School of Business, Santa Clara University
Author Webpage

Show Summary Details

subscribe or login to access all content.



Part I What Is Behavioral Finance

Part II Prediction

Part III Individual Investors

Part IV Institutional Investors

Part V The Interface Between Corporate Finance and Investment

Part VI Options, Futures, and Foreign Exchange

End Matter