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Creating Value with KnowledgeInsights from the IBM Institute for Business Value$
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Eric Lesser and Lawrence Prusak

Print publication date: 2004

Print ISBN-13: 9780195165128

Published to Oxford Scholarship Online: October 2005

DOI: 10.1093/0195165128.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 November 2021

How to Invest in Social Capital

How to Invest in Social Capital

(p.13) 1 How to Invest in Social Capital
Creating Value with Knowledge

Laurence Prusak

Don Cohen

Oxford University Press

This chapter presents an overview of many of the issues that organizations face in creating and maintaining social capital. The things that managers can do to encourage connections among their people and enable trust to flourish are discussed. These include making connections, enabling trust, fostering cooperation, and authenticity in management.

Keywords:   management, social capital, trust, cooperation

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