Narrative Patterns: The Perils and Possibilities of Using Story in Organizations
Narrative Patterns: The Perils and Possibilities of Using Story in Organizations
Narrative techniques reveal the patterns of an organization and are in turn the means by which it can be patterned. Narrative is a powerful tool within organizations, but it is not susceptible to the engineering approaches that have dominated management practice in the last few decades. This chapter presents some cautionary comments and an overview of some of the newly developing areas of narrative work. It reflects the experience of the Institute for Knowledge Management and, more recently, the Cynefin Centre for Organizational Complexity in developing and patenting methods, tools, and techniques for narrative work in organizations.
Keywords: narrative works, storytelling, knowledge transfer, Institute for Knowledge Management, Cynefin Centre for Organizational Complexity
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