Jump to ContentJump to Main Navigation
Creating Value with KnowledgeInsights from the IBM Institute for Business Value$
Users without a subscription are not able to see the full content.

Eric Lesser and Lawrence Prusak

Print publication date: 2004

Print ISBN-13: 9780195165128

Published to Oxford Scholarship Online: October 2005

DOI: 10.1093/0195165128.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 04 December 2021

Fast Friends—Virtuality and Social Capital

Fast Friends—Virtuality and Social Capital

(p.24) 2 Fast Friends—Virtuality and Social Capital
Creating Value with Knowledge

Eric L. Lesser

Joseph Cothrel

Oxford University Press

This chapter surveys the current thinking on social capital, with an eye to the challenges organizations face in promoting its creation and preservation. It explores the ways virtual communication technologies help address these challenges, while introducing new challenges of their own. A case from Ace Hardware Company is presented as an example of how companies are using virtual technologies to create, maintain, and exploit their social capital.

Keywords:   virtual communication technologies, social capital, Ace Hardware, case study, preservation

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .