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Faith in Reading – Religious Publishing and the Birth of Mass Media in America - Oxford Scholarship Online
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Faith in Reading: Religious Publishing and the Birth of Mass Media in America

David Paul Nord


In the years after 1815, a few visionary entrepreneurs decided the time was right to launch true mass media in America. They believed it was possible through new technology, national organization, and the grace of God to place the same printed message into the hands of every man, woman, and child in America. Though these entrepreneurs were savvy businessmen, their publishing enterprises were not commercial businesses. They were nonprofit religious organizations, including the American Bible Society, American Tract Society, and American Sunday School Union. Faith in Reading tells the story of t ... More

Keywords: mass media, religious publishing, market revolution, printing, Bibles, tracts, reading, reader response, nineteenth-century America

Bibliographic Information

Print publication date: 2004 Print ISBN-13: 9780195173116
Published to Oxford Scholarship Online: July 2005 DOI:10.1093/0195173112.001.0001


Affiliations are at time of print publication.

David Paul Nord, author
Indiana University
Author Webpage