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Parties and Their Members – Organizing for Victory in Britain and Germany - Oxford Scholarship Online
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Parties and Their Members: Organizing for Victory in Britain and Germany

Susan E. Scarrow


Why would political parties continue to care about membership enrolment in an age of television campaigning and direct‐mail fund‐raising? To answer this question, this book traces organizing strategies employed by British and German membership parties during the past half century. Using careful analysis of historical records and interviews with party officials, the author shows that party organizers have reacted to technological and social developments by modifying their ideas about how members can help parties achieve their goals.

Keywords: Britain, campaigns, Germany, party members, political parties

Bibliographic Information

Print publication date: 1996 Print ISBN-13: 9780198279181
Published to Oxford Scholarship Online: November 2003 DOI:10.1093/0198279183.001.0001


Affiliations are at time of print publication.

Susan E. Scarrow, author
University of Houston, Texas
Author Webpage