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Foundations of Corporate SuccessHow Business Strategies Add Value$
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John Kay

Print publication date: 1995

Print ISBN-13: 9780198289883

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/019828988X.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 October 2020

Pricing and Positioning, 2

Pricing and Positioning, 2

(p.235) Chapter 15 Pricing and Positioning, 2
Foundations of Corporate Success

John Kay (Contributor Webpage)

Oxford University Press

Successful companies must strive for stable competitive environments that can be the result of factors such as product homogeneity, stability of cost/demand conditions and limited number of sellers. In this context, product/company positioning ought to be the result of not only the distinctive capabilities of the company but also that of the competitive dynamics.

Keywords:   competition, competitive strategy, corporate success, cost, demand, distinctive capabilities, positioning, pricing, product differentiation

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