The Business of Economics
John Kay
Abstract
The first section of the book is concerned with how economics is, and should be used, in business. It stresses that the value of economics lies in being able to provide us with a better understanding of social and commercial issues, rather than help us forecast economic trends. Similarly, it provides a direction for the development of management science as a means of understanding the behaviour of firms.
Keywords: added value, business, competitive advantage, corporate personality, corporate strategy, distinctive capabilities, economics, management science, microeconomics
Bibliographic Information
| Print publication date: 1996 | Print ISBN-13: 9780198292227 |
| Published to Oxford Scholarship Online: November 2003 | DOI:10.1093/0198292228.001.0001 |
