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The Business of Economics$
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John Kay

Print publication date: 1996

Print ISBN-13: 9780198292227

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198292228.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 25 November 2020

The Strategic Audit

The Strategic Audit

(p.163) 17 The Strategic Audit
The Business of Economics

John Kay (Contributor Webpage)

Oxford University Press

This chapter introduces the concept of the strategic audit. This begins with the identification of the company's distinctive capabilities and the subsequent selection of markets that can make the best use of them. Finally, it is recognized that for these distinctive capabilities to create true competitive advantage, they need to be both sustainable and their added value appropriable by the company.

Keywords:   added value, competitive advantage, core competencies, distinctive capabilities, firms, market selection, resources, strategic audit, sustainability

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