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The Business of Economics$
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John Kay

Print publication date: 1996

Print ISBN-13: 9780198292227

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198292228.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 25 November 2020

Pricing the Tunnel

Pricing the Tunnel

(p.175) 18 Pricing the Tunnel
The Business of Economics

John Kay (Contributor Webpage)

Oxford University Press

This chapter is concerned with the pricing decisions facing Eurotunnel. This is a simple company with one production facility, a narrow pre‐defined product range and even a limited lifespan and enables the game theoretic issues of pricing policies to emerge clearly.

Keywords:   competition, Eurotunnel, game theory, market entry, market structure, pricing, product range, production, strategy

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