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John Kay

Print publication date: 1996

Print ISBN-13: 9780198292227

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198292228.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 01 December 2020

The Media Revolution

The Media Revolution

(p.188) 19 The Media Revolution
The Business of Economics

John Kay (Contributor Webpage)

Oxford University Press

This chapter uses the framework developed in earlier sections to suggest how one of the most exciting and controversial of modern industries – audio‐visual media – is likely to evolve. It is argued that the services of origination, of publishing, and of delivery and dissemination, which have historically been integrated in electronic, but not other media, will break down into their component parts in electronic media also.

Keywords:   delivery, disintegration, electronic media, information technology, integration, media, origination, publishing, strategy

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