Jump to ContentJump to Main Navigation
On Custom in the Economy$
Users without a subscription are not able to see the full content.

Ekkehart Schlicht

Print publication date: 1998

Print ISBN-13: 9780198292241

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198292244.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 08 August 2020

Custom and Style

Custom and Style

(p.129) Chapter 10 Custom and Style
On Custom in the Economy

Ekkehart Schlicht

Oxford University Press

Surveys the view developed so far. The human mind has a propensity to form rules. This makes learning possible. At the same time, humans are endowed with a preference for rule following, for making rules, and for a match between emotion, cognition, and action. Emotion can be interpreted as brought about by this desire.

The view maintained in this book is contrasted with the prevailing (‘strategic’) interpretation of custom as a system of conventions. Because rule formation is not an exclusively social phenomenon, it is erroneous to interpret rules exclusively in terms of interaction. Interaction builds on rules and their cognitive, emotional, and habitual entailments, but cannot explain rule formation itself. The emergence of entitlements and obligations may be understood from this perspective, giving rise to transactions. Further, the rules of custom form a system. Overall coherence is brought about as a matter of style.

Keywords:   action, cognition, coherence, conventions, emotions, habit, rule formation, style, transactions

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .