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Women and American PoliticsNew Questions, New Directions$
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Susan J. Carroll

Print publication date: 2003

Print ISBN-13: 9780198293484

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198293488.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 04 December 2020

Campaign Strategy

Campaign Strategy

(p.53) 2 Campaign Strategy
Women and American Politics

Joan E. McLean

Oxford University Press

This chapter reviews existing research about the campaigns of women candidates for public office. McLean proposes an agenda for future research analysing the effects of gender on campaign strategy and suggests specific questions to be investigated in the areas of campaign decision‐making, staffing patterns, media strategy, campaign fund‐raising, and voter targeting.

Keywords:   campaign strategy, campaigns, candidates, decision‐making, fund‐raising, gender, media, staffing, voter targeting, women

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