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Rational Choice and British PoliticsAn Analysis of Rhetoric and Manipulation from Peel to Blair$
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Iain McLean

Print publication date: 2001

Print ISBN-13: 9780198295297

Published to Oxford Scholarship Online: November 2003

DOI: 10.1093/0198295294.001.0001

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‘There Is No Alternative’: Margaret Thatcher and Tony Blair

‘There Is No Alternative’: Margaret Thatcher and Tony Blair

(p.204) 8 ‘There Is No Alternative’: Margaret Thatcher and Tony Blair
Rational Choice and British Politics

Iain McLean (Contributor Webpage)

Oxford University Press

A case study of the rhetoric and heresthetics of Margaret Thatcher, Tony Blair, and Gordon Brown. It examines Thatcher's slogans: the free economy, where she succeeded, and the strong state, where she failed. The first changed the universe of political debate; the second destroyed the Conservative Party, as it split into its Europhile and Eurosceptical wings. The most successful heresthetic since 1997 has been Brown's grant of central bank independence within days of taking office.

Keywords:   Tony Blair, Gordon Brown, central bank independence, Europhiles, Eurosceptics, free economy, strong state, Margaret Thatcher

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