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Third Force PoliticsLiberal Democrats at the Grassroots$
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Paul Whiteley, Patrick Seyd, and Antony Billinghurst

Print publication date: 2006

Print ISBN-13: 9780199242825

Published to Oxford Scholarship Online: September 2006

DOI: 10.1093/0199242828.001.0001

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Local Campaigning and the Liberal Democrat Vote

Local Campaigning and the Liberal Democrat Vote

(p.114) 6 Local Campaigning and the Liberal Democrat Vote
Third Force Politics

Paul Whiteley (Contributor Webpage)

Patrick Seyd (Contributor Webpage)

Antony Billinghurst

Oxford University Press

This chapter examines the role of the Liberal Democrat Party members in influencing voting behaviour in the 1997 general elections. Debates in literature about the importance of campaigns in elections are reviewed. To evaluate the impact of Liberal Democrat campaign activity on the election, it is important to take into account the campaign activities of its main rivals, Labour and the Conservatives. This is done using data from a survey of Labour party members conducted in 1997, together with local campaign spending data for all three parties. The results suggest that local campaigning plays a very important role in influencing the Liberal Democrat vote.

Keywords:   Liberal Democrat Party, election campaign, local campaigning, 1997 elections

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