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Political Choice in Britain$
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Harold D. Clarke, David Sanders, Marianne C. Stewart, and Paul Whiteley

Print publication date: 2004

Print ISBN-13: 9780199244881

Published to Oxford Scholarship Online: November 2004

DOI: 10.1093/019924488X.001.0001

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Theories and Models of Party Support

Theories and Models of Party Support

(p.17) TWO Theories and Models of Party Support
Political Choice in Britain

Harold D. Clarke (Contributor Webpage)

David Sanders (Contributor Webpage)

Marianne C. Stewart (Contributor Webpage)

Paul Whiteley (Contributor Webpage)

Oxford University Press

Discusses the theoretical frameworks that guide the empirical analyses in Political Choice in Britain. The sociological framework identifies various aspects of an individual’s social location, such as social class, region, gender and ethnicity, as sources of differential voting patterns. The individual rationality framework encompasses both the Downsian and the valence approaches. Our characterization of the Downsian approach focuses on issue positions and issue proximities. The valence approach specifies that heuristics and other types of ‘rough and ready’ calculations inform voters’ party preferences. Although conceptualized quite differently, party identification is a predictor variable in both theoretical frameworks.

Keywords:   heuristics, leader images, party identification, position issues, valence issues

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