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The Rise of New Labour – Party Policies and Voter Choices - Oxford Scholarship Online
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The Rise of New Labour: Party Policies and Voter Choices

Anthony F. Heath, Roger M. Jowell, and John K. Curtice


The main aim of the book is to explore electoral behaviour in Britain from 1979– 97, which covers the 18years of Conservative government with Margaret Thatcher and John Major as prime ministers of the country and ends with New Labour's landslide victory in 1997. The authors of The Rise of New Labour describe the electoral experiments in the British political spectrum in this period, assess the reasons for their success and failure and discuss their implications in the framework of the underlying theories of electoral behaviour. The analyses in the book are based on the series of British Electi ... More

Keywords: British Election Studies, Conservative government, electoral behaviour, electoral experiments, New Labour, Margaret Thatcher

Bibliographic Information

Print publication date: 2001 Print ISBN-13: 9780199245116
Published to Oxford Scholarship Online: November 2003 DOI:10.1093/0199245118.001.0001


Affiliations are at time of print publication.

Anthony F. Heath, author
Nuffield College, Oxford
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Roger M. Jowell, author
Director of Social and Community Planning Research, London
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John K. Curtice, author
University of Strathclyde
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