Managing multinationals
Managing multinationals
The organisational history of multinationals involved a constant search for the most effective means to control and benefit from cross-border operations. Variants of the multinational, international, global, and even transnational organisational forms coexisted as firms sought ways to achieve efficiency, local responsiveness, and knowledge transfer. Forms varied widely between industries, and within industries.
Keywords: multinationals, organisational management, organisational forms, efficiency, local responsiveness, knowledge transfer
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