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New Labour at the CentreConstructing Political Space$
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Andrew Hindmoor

Print publication date: 2004

Print ISBN-13: 9780199273140

Published to Oxford Scholarship Online: January 2005

DOI: 10.1093/0199273146.001.0001

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Rhetoric and the Construction of the Centre

Rhetoric and the Construction of the Centre

(p.41) 3 Rhetoric and the Construction of the Centre
New Labour at the Centre

Andrew Hindmoor

Oxford University Press

This chapter explores the rhetoric of invention, focusing on the kinds of arguments politicians use to persuade audiences. It discusses the kinds of rhetorical arguments politicians use, and the limits of rhetoric. It is argued that rhetoric can be used to change beliefs. However, it persuades an audience based on the beliefs it already has.

Keywords:   rhetoric, persuasion, politicians

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