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New Labour at the CentreConstructing Political Space$
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Andrew Hindmoor

Print publication date: 2004

Print ISBN-13: 9780199273140

Published to Oxford Scholarship Online: January 2005

DOI: 10.1093/0199273146.001.0001

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Rhetoric, New Labour, and the Constructionof the Centre

Rhetoric, New Labour, and the Constructionof the Centre

(p.63) 4 Rhetoric, New Labour, and the Constructionof the Centre
New Labour at the Centre

Andrew Hindmoor

Oxford University Press

This chapter examines New Labour’s efforts to rhetorically construct the political centre based on its policies on devolution, minimum wage, trade union recognition, and tax increase in the 2002 budget. It is argued that policies are not left-wing because policies are not ‘really’ anything. New Labour used definitions, comparisons, ridicule, authority, and arguments about cause and effect, contradiction, and sacrifice to persuade voters that its policies were at the political centre.

Keywords:   New Labour, rhetoric, political centre, devolution, minimum wage, trade union, taxes

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