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Content Analysis$
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James Drisko and Tina Maschi

Print publication date: 2015

Print ISBN-13: 9780190215491

Published to Oxford Scholarship Online: November 2015

DOI: 10.1093/acprof:oso/9780190215491.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 November 2021

Qualitative Content Analysis

Qualitative Content Analysis

(p.81) 4 Qualitative Content Analysis
Content Analysis

James W. Drisko

Tina Maschi

Oxford University Press

This chapter examines qualitative content analysis, a recent methodological innovation. Qualitative content analysis is defined and distinguished here from basic and interpretive approaches to content analysis. Qualitative content analysis is also distinguished from other qualitative research methods, though features and techniques overlap with other qualitative methods. Key differences in the predominant use of newly collected data and use of non-quantitative analysis techniques are detailed. Differences in epistemology and the role of researcher self-awareness and reflexivity are also discussed. Methods of graphic data presentation are illustrated. Three short exemplar studies using qualitative content analysis are described and examined. Qualitative content analysis is explored in detail in terms of its characteristic components: (1) the research purposes of content analysis, (2) target audiences, (3) epistemological issues, (4) ethical issues, (5) research designs, (6) sampling issues and methods, (7) collecting data, (8) coding and categorization methods, (9) data analysis methods, and (10) the role of researcher reflection.

Keywords:   qualitative content analysis, qualitative research methods, epistemology, researcher self-awareness, researcher reflexivity

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