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The Strategy for Korea's Economic Success$
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Hwy-Chang Moon

Print publication date: 2016

Print ISBN-13: 9780190228798

Published to Oxford Scholarship Online: May 2016

DOI: 10.1093/acprof:oso/9780190228798.001.0001

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The ABCD Model

The ABCD Model

Application to Korea’s Three Successful Firms

(p.113) Chapter 6 The ABCD Model
The Strategy for Korea's Economic Success

Hwy-Chang Moon

Oxford University Press

The ABCD model is validated by the case studies of three of Korea’s most successful firms—POSCO, Samsung Electronics, and Hyundai Motor. Each of these major conglomerates was established in the beginning of Korea’s developmental period and played a crucial role in the national development of Korea. The business operations and history of the three firms are described to show how each applied the four factors of the ABCDs to create competitive advantages out of their earlier disadvantages. General lessons are then derived from the three case studies to provide guidelines for firms that wish to develop competitive advantages in a similar fashion.

Keywords:   ABCD model, Korean conglomerate, POSCO, Samsung Electronics, Hyundai Motor

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