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Using Technology, Building DemocracyDigital Campaigning and the Construction of Citizenship$
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Jessica Baldwin-Philippi

Print publication date: 2015

Print ISBN-13: 9780190231910

Published to Oxford Scholarship Online: August 2015

DOI: 10.1093/acprof:oso/9780190231910.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 04 August 2021

Constructing Skeptical Citizens

Constructing Skeptical Citizens

(p.37) 3 Constructing Skeptical Citizens
Using Technology, Building Democracy

Jessica Baldwin-Philippi

Oxford University Press

Beginning with the microsite and its role as a new and seemingly successful tool in 2010, this chapter investigates how the 2010 and 2012 cycles saw a rise in content that constructs and reflects a vision of citizenship that not only necessitates consuming information, but consuming information in a specific way. From microsites to political blogs to websites devoted to election/candidate fact-checks, much of communications office’s time is devoted to content that develops a critical approach to political information. Through these texts, citizens are not only constructed as those who devote their attention to political news and information, but those who critically examine the information before them and render judgment over its credibility—as skeptics of the political information they are monitoring.

Keywords:   microsite, campaign website, negative ad, political information, citizenship, campaign, digital media, midterm election

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