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Hearts, Minds, Voices – US Cold War Public Diplomacy and the Formation of the Third World - Oxford Scholarship Online
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Hearts, Minds, Voices: US Cold War Public Diplomacy and the Formation of the Third World

Jason C. Parker


During the Cold War, the superpowers endeavored to win hearts and minds through what came to be called public diplomacy. Many of the target audiences were on the front lines in Europe. But other, larger ones resided in areas outside Europe, in the throes of decolonization and poverty. Among these lands, for all the drama of war, intervention, and revolution, the majority experienced the Cold War as public diplomacy—as a media war for their allegiance rather than as a violent war for their lives. In these areas, superpower public diplomacy encountered issues of race, empire, poverty, and decolo ... More

Keywords: public diplomacy, Cold War, decolonization, race, propaganda, United States Information Agency (USIA), Third World, nonalignment, development, modernization

Bibliographic Information

Print publication date: 2016 Print ISBN-13: 9780190251840
Published to Oxford Scholarship Online: October 2016 DOI:10.1093/acprof:oso/9780190251840.001.0001


Affiliations are at time of print publication.

Jason C. Parker, author
Associate Professor of History, Texas A & M University