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The Road Ahead for America's Colleges and Universities$
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Robert B. Archibald and David H. Feldman

Print publication date: 2017

Print ISBN-13: 9780190251918

Published to Oxford Scholarship Online: July 2017

DOI: 10.1093/acprof:oso/9780190251918.001.0001

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The College Bundle

The College Bundle

(p.40) 3 The College Bundle
The Road Ahead for America's Colleges and Universities

Robert B. Archibald

Oxford University Press

This chapter explores the bundle of services on offer at most colleges and universities. There are sound economic and historical reasons for why the bundle includes most of its items, and for why the bundle is so similar across institutions. This chapter divides the bundle into three separate categories by how close they are to the educational mission. The primary services include teaching, research, and the support services they need. The secondary bundle includes room and board, and other services provided to undergraduates. The tertiary bundle includes things that enhance campus life but that are even less directly connected to the primary mission of educating, retaining, and ultimately graduating students, such as intercollegiate athletics.

Keywords:   transaction cost, economies of scope, multiproduct firms, room and board, isomorphism

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