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The Bible CauseA History of the American Bible Society$
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John Fea

Print publication date: 2016

Print ISBN-13: 9780190253066

Published to Oxford Scholarship Online: April 2016

DOI: 10.1093/acprof:oso/9780190253066.001.0001

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God’s Word for a New Age

God’s Word for a New Age

(p.232) 21 God’s Word for a New Age
The Bible Cause

John Fea

Oxford University Press

This chapter focuses on the 1960s and early 1970s and the American Bible Society’s campaign “God’s Word for a New Age.” It concentrates on the way the ABS adjusted and adapted to science, technology, and the 1960s counterculture. The ABS made deliberate attempts during this period to reach African American communities in urban areas and find new places where women could take a more prominent role in the Bible Cause. The chapter also covers the ABS response to Supreme Court decisions ending mandatory Bible reading in public schools. The chapter ends with the ABS response to the war in Vietnam.

Keywords:   1960s, Bible in America, Bible in schools, counterculture, Vietnam, science, technology, women’s history, Abington v. Schempp, Supreme Court, Church and state

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