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The Bible CauseA History of the American Bible Society$
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John Fea

Print publication date: 2016

Print ISBN-13: 9780190253066

Published to Oxford Scholarship Online: April 2016

DOI: 10.1093/acprof:oso/9780190253066.001.0001

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The Bible Cause in the Worst of Times

The Bible Cause in the Worst of Times

(p.276) 25 The Bible Cause in the Worst of Times
The Bible Cause

John Fea

Oxford University Press

This chapter explores the place of the Bible in the 1970s. It focuses on the way the American Bible Society (ABS) came up with innovative ways of distributing the Bible in this decade despite the economic recession. This included the continued use of new technology, an appeal to popular culture, Bible distribution at major events, the use of volunteers, and the development of Bible Courtesy Centers in neighborhoods across the country. The chapter also focuses on the more visible role of women in the work of Bible distribution and notes the story of Alice Ball, the first female executive secretary of the ABS.

Keywords:   1970s, Bible, Recession, women’s history, Alice Ball, popular culture, Bible in America, technology

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