Jump to ContentJump to Main Navigation
Zen and Material Culture$
Users without a subscription are not able to see the full content.

Pamela Winfield and Steven Heine

Print publication date: 2017

Print ISBN-13: 9780190469290

Published to Oxford Scholarship Online: July 2017

DOI: 10.1093/acprof:oso/9780190469290.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 20 September 2021

Zen Sells Zen Things

Zen Sells Zen Things

Meditation Supply, Right Livelihood, and Buddhist Retail*

(p.257) 9 Zen Sells Zen Things
Zen and Material Culture

Gregory P. A. Levine

Oxford University Press

This chapter explores Japanese Zen material culture and materialism in a contemporary American monastic context. It examines the adaptation of mainstream business operations by The Monastery Store at Zen Mountain Monastery, established by John Daido Loori near Woodstock, New York, in 1980. It provides a visual and critical analysis of The Monastery Store’s mail-order catalogue, website, and brick-and-mortar facility on the monastery grounds, and it contrasts “retail Zen” (i.e., the mass marketing of vaguely Zen-like articles by multinational distribution chains for maximum profit) and “Zen retail” (i.e., the selective sale of sustainably sourced Zen items by nonprofit Zen monasteries to support adherents’ practice). In so doing, this analysis contributes to our understanding of Buddhist economics, practice, ethics, and other Zen matters.

Keywords:   Zen in America, Zen Mountain Monastery, e-commerce, Zen retail, right consumption

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .