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Norms in the Wild – How to Diagnose, Measure, and Change Social Norms - Oxford Scholarship Online
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Norms in the Wild: How to Diagnose, Measure, and Change Social Norms

Cristina Bicchieri


Norms in the Wild takes a unique look at social norms, answering questions about diagnosis (how can we tell that a shared practice is a social norm?), measurement (how do we measure expectations and preferences?), and change (which tools can we adopt to effect norm change?). The theories developed in the book are brought to life by examining real-life cases of norm creation and abandonment, the rationale behind policy interventions, and how change can be spearheaded by various types of trendsetters, be they individuals, groups, or the media. By exploring how a range of problems, from poor sani ... More

Keywords: social norm social change, conditional preference, social expectation, norm measure, social dilemma, norm abandonment, trendsetter, reference network, policy intervention

Bibliographic Information

Print publication date: 2017 Print ISBN-13: 9780190622046
Published to Oxford Scholarship Online: January 2017 DOI:10.1093/acprof:oso/9780190622046.001.0001


Affiliations are at time of print publication.

Cristina Bicchieri, author
Pennsylvania State University

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