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RaciolinguisticsHow Language Shapes Our Ideas About Race$
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H. Samy Alim, John R. Rickford, and Arnetha F. Ball

Print publication date: 2016

Print ISBN-13: 9780190625696

Published to Oxford Scholarship Online: December 2016

DOI: 10.1093/acprof:oso/9780190625696.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 26 July 2021

On Being Called Out of One’s Name

On Being Called Out of One’s Name

Indexical Bleaching as a Technique of Deracialization

(p.273) 15 On Being Called Out of One’s Name

Mary Bucholtz

Oxford University Press

At the borders where racialized groups come into contact, names become sites of struggle over linguistic autonomy and the right to self-definition. As members of politically subordinated groups—including indigenous peoples, immigrants, and enslaved Africans and their descendants—have entered into the U.S. ethnoracial system, they have endured the degrading experience of being renamed against their will, whether through processes of mispronunciation, deliberate anglicization, or the outright imposition of a new name. This chapter focuses on the issue of Anglo mispronunciation of Spanish-heritage names, drawing on data from a multisited community-based research and social justice project in Southern California that involves predominantly Latina/o high school students in conducting research on language and culture in their lives. Based on student discussions and their resulting community action projects within the program, I argue that personal names are political focal points for both managing and challenging racial regimes.

Keywords:   agency, identity, ideology, indexicality, Latinas/os, names, power, racism, social justice, youth

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