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RaciolinguisticsHow Language Shapes Our Ideas About Race$
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H. Samy Alim, John R. Rickford, and Arnetha F. Ball

Print publication date: 2016

Print ISBN-13: 9780190625696

Published to Oxford Scholarship Online: December 2016

DOI: 10.1093/acprof:oso/9780190625696.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 29 November 2021

Norteño and Sureño Gangs, Hip Hop, and Ethnicity on YouTube

Norteño and Sureño Gangs, Hip Hop, and Ethnicity on YouTube

Localism in California through Spanish Accent Variation

(p.135) 7 Norteño and Sureño Gangs, Hip Hop, and Ethnicity on YouTube

Norma Mendoza-Denton

Oxford University Press

Building upon long-term ethnographic research among Latino gangs in California, this chapter examines cyberspace as a context where young people become political analysts (and actors) synthesizing their understanding of the larger processes of race (forms of Latinidad), language (regional, ethnic, and mock varieties of both English and Spanish), capital structures, and global power relations. I use discourse analysis and semiotic analysis to highlight various kinds of Chicano/Mexican identity work through the stylistic manipulation of images and language. The language ideological fault lines between Norteños and Sureños positioned the former as mostly speakers of Chicano English from Northern California and the latter as Spanish speakers from either Southern California or possibly of recent immigrant Mexican background. I build upon Hill’s (2008) analysis of Mock Spanish and Talmy’s (2010) use of “Mock ESL” to uncover further layers of complexity in U.S. Latino language use in transnational, new media contexts.

Keywords:   semiotics, style, language, identity, language ideologies, Mock Spanish, new media communication, Latinos

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