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The Rise of Network ChristianityHow Independent Leaders Are Changing the Religious Landscape$
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Brad Christerson and Richard Flory

Print publication date: 2017

Print ISBN-13: 9780190635671

Published to Oxford Scholarship Online: March 2017

DOI: 10.1093/acprof:oso/9780190635671.001.0001

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Innovations in Finance and Marketing

Innovations in Finance and Marketing

Chapter:
(p.105) Chapter Five Innovations in Finance and Marketing
Source:
The Rise of Network Christianity
Author(s):

Brad Christerson

Richard Flory

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780190635671.003.0005

This chapter explores innovations in financing and marketing used by the leaders of INC Christianity. The chapter begins by describing in detail the financing and marketing methods used by two successful INC groups: Bethel and IHOP. These two cases illustrate the ways in which INC uses the web, multilevel marketing, conferences, and “boot camp” schools to market and finance their operations. The chapter concludes by showing how these methods are enabled by network governance structures and offer significant advantages compared with methods used by most traditionally organized congregations and denominations.

Keywords:   marketing, finance, network, governance, innovation, Internet

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