Jump to ContentJump to Main Navigation
The Rise of Network ChristianityHow Independent Leaders Are Changing the Religious Landscape$
Users without a subscription are not able to see the full content.

Brad Christerson and Richard Flory

Print publication date: 2017

Print ISBN-13: 9780190635671

Published to Oxford Scholarship Online: March 2017

DOI: 10.1093/acprof:oso/9780190635671.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use.date: 23 May 2022

Innovations in Finance and Marketing

Innovations in Finance and Marketing

(p.105) Chapter Five Innovations in Finance and Marketing
The Rise of Network Christianity

Brad Christerson

Richard Flory

Oxford University Press

This chapter explores innovations in financing and marketing used by the leaders of INC Christianity. The chapter begins by describing in detail the financing and marketing methods used by two successful INC groups: Bethel and IHOP. These two cases illustrate the ways in which INC uses the web, multilevel marketing, conferences, and “boot camp” schools to market and finance their operations. The chapter concludes by showing how these methods are enabled by network governance structures and offer significant advantages compared with methods used by most traditionally organized congregations and denominations.

Keywords:   marketing, finance, network, governance, innovation, Internet

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .