The Success of INC Christianity and Its Implications
The Success of INC Christianity and Its Implications
This chapter summarizes the competitive advantages of INC Christianity in the current religious economy. We make the case that the network governance structure of INC Christianity is the primary source of its growing market share. We connect the advantages of network governance to macrolevel social structural changes that have produced mesolevel changes in the religious marketplace that are conducive to network forms of governance. We end by predicting that other groups will imitate some of the features of INC Christianity and hypothesize that this will result in future religious practice becoming more experimental, more experiential, more customized and shaped by individual consumers, and more driven by powerful individual leaders rather than by groups and organizations.
Keywords: competitive advantage, religion, networks, globalization, protestantism, social change
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