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Listen, We Need to TalkHow to Change Attitudes about LGBT Rights$
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Brian F. Harrison and Melissa R. Michelson

Print publication date: 2017

Print ISBN-13: 9780190654740

Published to Oxford Scholarship Online: March 2017

DOI: 10.1093/acprof:oso/9780190654740.001.0001

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The Theory of Dissonant Identity Priming

The Theory of Dissonant Identity Priming

How Identity, Source Similarity, and Message Characteristics Influence Attitudes

(p.1) 1 The Theory of Dissonant Identity Priming
Listen, We Need to Talk

Brian F. Harrison

Melissa R. Michelson

Oxford University Press

Chapter 1 outlines a new theory of how seemingly unrelated in-group identity priming can effectively develop feelings of interpersonal closeness and open minds to attitudinal change: the Theory of Dissonant Identity Priming. It reviews relevant literature on social identity theory and identity formation as well as the effects identity can have on political attitudes and behavior, outlining theories of attitude change and the limits to which scholars expect attitude change to happen, with a particular focus on the power of priming. Finally, Chapter 1 also includes an overview of the experiments conducted to test TDIP, conducted between 2011 and 2014, with the cooperation of various organizations and citizen groups and in a variety of geographic contexts around the United States.

Keywords:   social identity theory, Theory of Dissonant Identity Priming, identity, source cue, attitude change, interpersonal closeness

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