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Listen, We Need to TalkHow to Change Attitudes about LGBT Rights$
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Brian F. Harrison and Melissa R. Michelson

Print publication date: 2017

Print ISBN-13: 9780190654740

Published to Oxford Scholarship Online: March 2017

DOI: 10.1093/acprof:oso/9780190654740.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 25 June 2021

More Than a Game

More Than a Game

Sports Fans and Marriage Equality

(p.48) 3 More Than a Game
Listen, We Need to Talk

Brian F. Harrison

Melissa R. Michelson

Oxford University Press

Chapter 3 examines the power of sports fan identity. Despite ongoing issues of homophobia in professional sports, increasing numbers of fans and professional athletes are supporters of LGBT rights, including marriage equality. The chapter describes five experiments testing the power of priming a sports-fan identity among both sports fans and non-fans. This includes an experiment conducted at a San Francisco Giants baseball game and among Wisconsin supporters of the Green Bay Packers football team as well as more general experiments among fans of professional football and hockey. The results show that when primed with a sports fan identity and presented with an unexpected cue of support for marriage equality, many fans are motivated to reconsider their attitude on the issue.

Keywords:   sports fan, football, hockey, professional sports, Green Bay Packers, San Francisco Giants, homophobia in professional sports, LGBT rights, same-sex marriage, marriage equality

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