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Listen, We Need to TalkHow to Change Attitudes about LGBT Rights$
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Brian F. Harrison and Melissa R. Michelson

Print publication date: 2017

Print ISBN-13: 9780190654740

Published to Oxford Scholarship Online: March 2017

DOI: 10.1093/acprof:oso/9780190654740.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 23 October 2020

Come Join the Party

Come Join the Party

The Power of Partisan Elite Cues

(p.106) 6 Come Join the Party
Listen, We Need to Talk

Brian F. Harrison

Melissa R. Michelson

Oxford University Press

Chapter 6 explores the effects and limits of priming party identification as a means of opening minds to same-sex marriage. Partisanship is a powerful influence, well established as the dominant impact on individual vote choice, issue preferences, and perception of party competence; cues can influence individuals to change their evaluation of national leaders or to support or oppose proposed legislation. The experiments described in this chapter test the power of in-group partisan primes, including one survey experiment in Virginia prior to the 2013 gubernatorial election; one conducted with New Jersey voters in 2013; and an online experiment with a national sample. Each test whether partisan in-group cues can affect attitudes toward marriage equality. Overall results are mixed; attitudes shift only when the message is particularly unexpected or counter to the partisan stereotype, generating a cognitive speed bump, as predicted by the Theory of Dissonant Identity Priming.

Keywords:   partisanship, motivated reasoning, Democrats and Republicans, political party, elite cue

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