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Listen, We Need to TalkHow to Change Attitudes about LGBT Rights$
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Brian F. Harrison and Melissa R. Michelson

Print publication date: 2017

Print ISBN-13: 9780190654740

Published to Oxford Scholarship Online: March 2017

DOI: 10.1093/acprof:oso/9780190654740.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 October 2020



On the Frontier of Public Opinion and LGBT Rights Research

(p.124) 7 Conclusion
Listen, We Need to Talk

Brian F. Harrison

Melissa R. Michelson

Oxford University Press

Chapter 7 concludes the book with a look back at its goals and the results of the experiments. In a variety of contexts ranging from California to Georgia, New Jersey to Wisconsin, priming a variety of identities ranging from fans of professional football to partisanship to race, respondents were influenced to be more open to approval of same-sex marriage. Some identities were more powerful than others. Most of the experiments worked as expected while others provided informative surprises or simply did not work. Overall, however, the pattern of results supports the Theory of Dissonant Identity Priming. It discusses two experiments conducted in cooperation with organizations seeking to generate public support for other LGBT rights: for transgender equality in Maryland, and for employment non-discrimination in Louisiana. Chapter 7 also discusses where the theory and the LGBT movement are going given that marriage equality is now the law of the land.

Keywords:   pracademics, LGBT rights, marriage equality, same-sex marriage, social movement, transgender rights, employment non-discrimination legislation

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