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Rethinking Implicit Memory$
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Jeffrey S Bowers and Chad J Marsolek

Print publication date: 2002

Print ISBN-13: 9780192632326

Published to Oxford Scholarship Online: March 2012

DOI: 10.1093/acprof:oso/9780192632326.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 19 October 2021

Developing Theories of Priming with an Eye on Function

Developing Theories of Priming with an Eye on Function

(p.19) Chapter 2 Developing Theories of Priming with an Eye on Function
Rethinking Implicit Memory

Jeffrey S. Bowers

Sid Kouider

Oxford University Press

This chapter highlights the role that functional considerations can play in improving our understanding of priming. The chapter is organized in four parts. First, it argues that priming is best explained as a by-product of learning within perceptual systems, with particular focus on visual word priming within the orthographic system. Second, it considers an alternative approach, according to which priming and perception are embedded within a more general theory of memory — so-called instance theories of memory. Third, it outlines an initial attempt to model visual word priming as an incidental by-product of learning within the orthographic system using a standard connectionist model of word recognition. And fourth, it discusses how long-term priming techniques should be used as a tool to constrain theories of reading.

Keywords:   theories of priming, perceptual systems, learning, theory of memory, orthographic system, word recognition, word priming

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