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Mental RepresentationsA dual coding approach$
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Allan Paivio

Print publication date: 1990

Print ISBN-13: 9780195066661

Published to Oxford Scholarship Online: September 2008

DOI: 10.1093/acprof:oso/9780195066661.001.0001

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Episodic Memory

Episodic Memory

(p.140) 8 Episodic Memory
Mental Representations

Allan Paivio

Oxford University Press

This chapter presents a case for the dual coding approach as well as for the constructive-empiricist philosophy of science that the approach represents. Dual coding theory and the convergent operational approach associated with it have been applied to a wide range of memory and learning tasks using different materials. The tasks include associative memory, item memory, sequential memory, and discrimination learning with materials ranging from pictures, to concrete and abstract words or larger units. The results provide strong support for the dual coding approach to aspects of episodic memory, and they strain the explanatory capacity of current prepositional or other single-code, representational-processing theories unless they are modified by post-hoc assumptions that essentially represent rephrasing of the core assumptions of dual coding theory.

Keywords:   dual coding theory, memory, learning, associative memory, item memory, sequential memory, discrimination learning

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