Jump to ContentJump to Main Navigation
Competing by DesignThe Power of Organizational Architecture$
Users without a subscription are not able to see the full content.

David A. Nadler and Michael L. Tushman

Print publication date: 1997

Print ISBN-13: 9780195099171

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195099171.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 25 July 2021

A Blueprint for Change

A Blueprint for Change

(p.2) (p.3) 1 A Blueprint for Change
Competing by Design


michael l. tushman

mark b. nadler

Oxford University Press

As shown through the narrative about BOC's Industrial Gases Division, companies have to adjust to changing environments by being open to innovation, new technology, and collaborating enterprises through undermining geographic boundaries. While competition has evidently become more intense across all industries and business sectors, the need for companies to work on their competitive advantage arises. However, it is also important to note that the methods of attaining such competitive advantage also changes and organizations cannot merely rely on traditional procedures. This chapter introduces how “organizational capabilities”—the ways in which organizations structure and motivate—has proved to be one of the most fundamental sources of competitive advantage. Managers have to understand how to effectively utilize their competitive strengths and that designing organizations is a continuous process.

Keywords:   Industrial Gases, changing environments, competitive advantage, organizational capabilities, managers, organization design, competitive strengths

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .