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Competing by Design – The Power of Organizational Architecture - Oxford Scholarship Online
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Competing by Design: The Power of Organizational Architecture

David A. Nadler and Michael L. Tushman


If the defining goal of modern-day business can be isolated to just one item, it would be the search for competitive advantage. Competition is more intense than ever—technological innovation, consumer expectations, and government deregulation all combine to create more opportunities for new competitors to change the basic rules of the game. At the same time, most of the old reliable sources of competitive advantage are drying up: the strategies employed by GM, IBM, and AT&T to maintain their positions of dominance in the 1960s and 70s are now obsolete. The authors of this book argue that the l ... More

Keywords: competitive advantage, technological innovation, consumer expectation, government deregulation, GM, IBM, AT&T, organizational capabilities, strategic objectives, performance patterns

Bibliographic Information

Print publication date: 1997 Print ISBN-13: 9780195099171
Published to Oxford Scholarship Online: October 2011 DOI:10.1093/acprof:oso/9780195099171.001.0001


Affiliations are at time of print publication.

David A. Nadler, author

Michael L. Tushman, author
Columbia Business School