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The Adman in the ParlorMagazines and the Gendering of Consumer Culture, 1880s to 1910s$
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Ellen Gruber Garvey

Print publication date: 1996

Print ISBN-13: 9780195108224

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195108224.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (oxford.universitypressscholarship.com). (c) Copyright Oxford University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 21 April 2021

Conclusion: Technology and Fiction

Conclusion: Technology and Fiction

(p.184) Conclusion: Technology and Fiction
The Adman in the Parlor

Ellen Gruber Garvey

Oxford University Press

This chapter begins with a discussion of how television commercials have continued to sprawl into written fiction in ways more familiar from the 1890s. It then describes how advertising, as a product of and promoter of new technologies, encouraged readers to see mass-produced products as not just compatible with, but even the material for, constructing their unique individuality. Manufacturers also learned to appropriate the technologies of fiction, as well as of transportation and mass manufacture, to sell more goods.

Keywords:   television, commercials, advertising, fiction, mass produced goods

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