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Chasing DirtThe American Pursuit of Cleanliness$
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Suellen Hoy

Print publication date: 1997

Print ISBN-13: 9780195111286

Published to Oxford Scholarship Online: October 2011

DOI: 10.1093/acprof:oso/9780195111286.001.0001

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Persuading the Masses

Persuading the Masses

(p.123) Chapter Five Persuading the Masses
Chasing Dirt

Suellen Hoy

Oxford University Press

This chapter discusses the continuing crusade to introduce and popularize cleanliness across the United States. After 1910, reformers and sanitarians did not stop chasing dirt, in fact they had devise means to reach a bigger population wherein they could teach the importance of cleanliness. In the 1910s and 1920s public health and cleanliness were introduced in schools and workplaces, turning cleanliness into a cultural value. To the Americans, keeping clean was not only healthy but also patriotic, success-driven, and very American. Gradually becoming obsessed with cleanliness, America created journals, publications, and compelling advertisements (both on print and on radio) dedicated to sanitation—a move which educated and persuaded masses to value and observe cleanliness.

Keywords:   public health, cleanliness, sanitarians, sanitation, advertisements

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