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Print Culture and Music in Sixteenth-Century Venice$
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Jane A. Bernstein

Print publication date: 2002

Print ISBN-13: 9780195141085

Published to Oxford Scholarship Online: May 2008

DOI: 10.1093/acprof:oso/9780195141085.001.0001

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The Merchants of Venice

Print Culture and Music in Sixteenth-Century Venice

Jane A. Bernstein

Oxford University Press

This chapter offers a general overview of the book trade in 16th-century Venice. It emphasizes the community of printers and publishers, indicating the leading firms, the number of books published, and the locations of the presses around the city. The chapter observes how familial relationships or the fraterna provided the structural underpinnings for most commercial activities, how the bookmen governed themselves, and what their connections were to the intellectual and artistic world of Venice. Specialization in subjects printed became the basis for marketing strategies in the industry. The chapter concludes with a survey of those specializations with particular attention given to the field of music.

Keywords:   Venetian firms, community of printers, community of publishers, number of books, locations of the presses, fraterna, printing specializations

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